Sealy Launches 8-Series TrueForm Memory Foam Mattress

Press Release Source: Sealy Inc.

Sealy Launches 8-Series TrueForm(TM) Memory Foam Mattress
Wednesday January 25, 10:05 am ET 
New Line Will Maximize Opportunity In Growing Market Segment

LAS VEGAS, Jan. 25 /PRNewswire/ -- Sealy, the leading bedding manufacturer announced today the launch of its 8-Series TrueForm(TM) memory foam mattress. The new product is designed to appeal to the growing market segment who want memory foam's individualized comfort and support at a competitive price. The TrueForm line also includes the 11-Series and 9-Series memory foam mattresses, which were successfully introduced in 2005.

"The 8-Series TrueForm was developed in response to consumer demand. Across the TrueForm line we offer differentiated comfort choices at price points that appeal to consumers. TrueForm provides the latest in memory foam technology with the quality assurance of the Sealy Posturepedic name," said Philip Dobbs, senior vice president, Marketing.

TrueForm's advanced materials conform to every curve, gently cradling the full length of the body in individualized comfort and support. TrueForm responds to temperature and weight, reshaping itself to the body's sleep position, and offers relief from tossing and turning and sleep interruptions caused by a partner's movements.

In addition, Sealy TrueForm mattresses can be merchandised with TrueForm Contour and TrueForm Comfort memory foam pillows from Pacific Coast Feather, Sealy's top-of-bed licensee.

The new 8-Series TrueForm is expected to retail at $1,299 for queen sets.

Sealy is the largest bedding manufacturer in the world and is the leading bedding company in North America. Including its subsidiaries, Sealy has 30 manufacturing plants in the United States, Canada, Puerto Rico, France, Italy, Brazil, Argentina and Mexico and OEM manufacturing in Korea, Malaysia, Southeast China and Taiwan. Sealy has 12 international licensees operating in Spain, Australia, Israel, Jamaica, Dominican Republic, Saudi Arabia, Japan, New Zealand, Thailand, South Africa, the Bahamas and the United Kingdom.

Sealy produces and sells a full range of mattresses under the Sealy, Sealy Posturepedic®, Stearns & Foster and Bassett brand names. Sealy-branded licensed products include: crib mattresses, sheets, pillows, mattress pads and comforters, office chairs, futons and sleep sofas. For more information on Sealy, Inc. visit www.sealy.com.