Sealy Introduces Sealy Posturpedic Speciality Hospitality Beds

Sealy Introduces Sealy Posturepedic® Specialty Hospitality Beds
TRINITY, NC,  01.04.2006 --

Expanding its Sealy Posturepedic hospitality product portfolio, Sealy is introducing new Sealy Posturepedic® TrueFormT visco and SpringFreeT latex luxury specialty sleep systems at the IH/MRS Nov. 13-15. Consistent with its heritage of superiority in sleep system design, Sealy has created unique, proprietary formulations to provide the best support and performance in alternative sleep surfaces popular with a growing segment of today's luxury-conscious consumers.

For 125 years Sealy has focused on making mattresses that provide a great night's sleep, helping people to feel refreshed, energized and ready for the day. Sealy continually researches the latest advances in sleep technology to improve and refine the features that have made Sealy the mattress brand that more people sleep on than any other. All Sealy Posturepedic mattresses deliver the ideal combination of orthopedically-correct support and individualized comfort, allowing hospitality properties to choose the mattress that's right for their guests.

Features of the Sealy Posturepedic SpringFree Latex Sleep System include:

• Unique, proprietary formulation that provides the best support and performance in an alternative sleep surface popular with a growing segment of today's luxury-conscious consumers.
• Resists compression for consistent, long-lasting comfort.
• Soft, yet incredibly resilient latex foam technology that pushes back to provide total body support.
• Reduces body pressure points.
• Provides individualized support for sleeping partners.

Features of the Sealy Posturepedic TrueForm Visco Sleep System include:

• Advanced memory foam mattress technology is designed to conform to every curve to provide individualized comfort and support.
• Responds to body temperature and weight for optimal support.
• Takes the shape of the body to reduce tossing and turning.
• Adjusts to movements for total comfort.
• Absorbs motion so there is no partner disturbance.

"Sealy has done a great deal of research into specialty sleep systems and has produced beds that exemplify the advanced technology for which Sealy Posturepedic sleep systems are known," said Leo Vogel, Director of Sealy Contract Sales & Marketing. "These sleep systems represent a new look and feel within the Sealy Posturepedic brand family, and are the perfect choice for hotels that want to provide their guests with the comfort of a luxury bed in alternative sleep surfaces."

For more information about the new Sealy Posturepedic specialty hospitality sleep systems, call 800.707.3259 or visit www.sealy-contract.com.

Sealy, Inc. Sealy is the largest bedding manufacturer in the world, and is the leading bedding company in North America. Including its subsidiaries, Sealy has 30 manufacturing plants in the United States, Canada, France, Italy, Brazil, Argentina and Mexico. There are a total of 12 international licensees operating in Spain, Portugal, Australia, Israel, Jamaica, Dominican Republic, Saudi Arabia, Japan, New Zealand, Thailand, South Africa, the Bahamas and the United Kingdom. In addition to its licensees, Sealy has a joint venture in Southeast Asia and Korea. Sealy produces and sells a full range of mattresses under the Sealy, Sealy Posturepedic®, Stearns & Foster and Bassett brand names. Sealy-branded licensed products include: crib mattresses, sheets, pillows, mattress pads and comforters, office chairs, futons and sleep sofas. For more information on Sealy, Inc. visit www.sealy.com. For more information about Sealy Contract, visit www.sealy-contract.com.